Gisele Bündchen in Vogue, July 2010
Photographed by Patrick Demarchelier
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Welcome to the hustle and bustle of Seoul Fashion Week, where even the littlest locals get in on the action and the hordes of street style photographers are moving mosh pits. So who was there to witness the chic commotion? Korean superstar–meets–fashion It girl Irene Kim—and in real time, of course.
Kim took over Vogue.com’s Snapchat to capture the nitty-gritty, emoji-edited moments of earlier-than-6:00-a.m. mornings, backstage moments with buzzy new brands, and some kimbap snack time. Don’t miss a minute, and join in on the unfiltered fun: here.