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Photographed by Tim Walker
There is no limit to the power of fashion and, this year, the industry is setting its sights on building a brighter, better, and infinitely greener future by participating in a new program, Runway to Green. The program, which funds leading environmental organizations like the Natural Resources Defense Council (NRDC), has to date called on 24 fashion brands and designers to dedicate an item of their choosing from their Fall 2011 collection or create an item for the effort, and everyone from Yves Saint Laurent, Manolo Blahnik, Alexander Wang, and Burberry have jumped on board. A percentage of the proceeds from the sale of these items will go directly to Runway to Green. Participating designers will take their environmental efforts a step further by working with NRDC’s educational program Clean by Design to find ways to green their own businesses and create more sustainable practices.
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